Data & Keyword Passing

Segment Targeting

AppLovin MAX SDK version 12.6.0 introduces a privacy-safe way to target waterfalls and Direct Sold campaigns. The APIs introduced in this version use a generic key-value numeric pairing method. You are responsible for mapping the segment and the applicable value(s) that represent the users you are targeting.

For example, you could establish a segment that represents the genres that a user is interested in. Values for that segment might include horror, thriller, and romance. You could represent this segment with the number 849 and give that segment the values of 1, 2, or 3 to represent those horror, thriller, and romance genres. The following code shows how you would add a user to the horror and romance genre segments:

Java

val initConfig = AppLovinSdkInitializationConfiguration.builder( "«SDK-key»", this )
  .setMediationProvider( AppLovinMediationProvider.MAX )
  .setSegmentCollection( MaxSegmentCollection.builder()
                           .addSegment( new MaxSegment( 849, Arrays.asList( 1, 3 ) ) )
                           .build() )
  .build();
⋮
AppLovinSdk.getInstance( this ).initialize( initConfig, sdkConfig -> {
⋮

Kotlin

val initConfig = AppLovinSdkInitializationConfiguration.builder("«SDK-key»", this)
  .setMediationProvider(AppLovinMediationProvider.MAX)
  .setSegmentCollection(
    MaxSegmentCollection.builder()
      .addSegment(MaxSegment(849, listOf(1, 3)))
      .build()
  )
  .build()
⋮
AppLovinSdk.getInstance(this).initialize(initConfig) { sdkConfig ->
⋮
}

Content URL Passing

AppLovin recommends that you pass your app content URL when you make ad requests. It allows for buy-side contextualization or review. Some DSP buyers may require it. You pass this URL in the bid request.

You can pass your app content URL when you make an ad request. The following code snippets show how to do this:

Java

// Interstitial Ad
interstitialAd = new MaxInterstitialAd( "«ad-unit-ID»", this );
interstitialAd.setExtraParameter( "content_url", "«value»" );

// Rewarded Ad
rewardedAd = MaxRewardedAd.getInstance( "«ad-unit-ID»", this );
rewardedAd.setExtraParameter( "content_url", "«value»" );

// Banner Ad
bannerAd = new MaxAdView( "«ad-unit-ID»", this );
bannerAd.setExtraParameter( "content_url", "«value»" );

// MREC Ad
mrecAd = new MaxAdView( "«ad-unit-ID»", MaxAdFormat.MREC, this );
mrecAd.setExtraParameter( "content_url", "«value»" );

// Native Ad
nativeAdLoader = new MaxNativeAdLoader( "«ad-unit-ID»", this );
nativeAdLoader.setExtraParameter( "content_url", "«value»" );

Kotlin

// Interstitial Ad
var interstitialAd = MaxInterstitialAd( "«ad-unit-ID»", this )
interstitialAd.setExtraParameter( "content_url", "«value»" )

// Rewarded Ad
var rewardedAd = MaxRewardedAd.getInstance( "«ad-unit-ID»", this )
rewardedAd.setExtraParameter( "content_url", "«value»" )

// Banner Ad
var bannerAd = MaxAdView( "«ad-unit-ID»", this )
bannerAd.setExtraParameter( "content_url", "«value»" )

// MREC Ad
var mrecAd = MaxAdView( "«ad-unit-ID»", MaxAdFormat.MREC, this )
mrecAd.setExtraParameter( "content_url", "«value»" )

// Native Ad
var nativeAdLoader = MaxNativeAdLoader( "«ad-unit-ID»", this )
nativeAdLoader.setExtraParameter( "content_url", "«value»" )

Unified Identifiers

You can pass UID2 tokens in the bid stream. Buyers use these tokens to target and accurately bid on app inventory. You are responsible for tokenizing and for passing the token to AppLovin. The code examples below show how you pass the tokens:

Java

// App Open Ad
appOpenAd = new MaxAppOpenAd( "«ad-unit-ID»", this );
appOpenAd.setExtraParameter( "uid2_token", "«value»" );

// Banner Ad
bannerAd = new MaxAdView( "«ad-unit-ID»", this );
bannerAd.setExtraParameter( "uid2_token", "«value»" );

// Interstitial Ad
interstitialAd = new MaxInterstitialAd( "«ad-unit-ID»", this );
interstitialAd.setExtraParameter( "uid2_token", "«value»" );

// MREC Ad
mrecAd = new MaxAdView( "«ad-unit-ID»", MaxAdFormat.MREC, this );
mrecAd.setExtraParameter( "uid2_token", "«value»" );

// Native Ad
nativeAdLoader = new MaxNativeAdLoader( "«ad-unit-ID»", this );
nativeAdLoader.setExtraParameter( "uid2_token", "«value»" );

// Rewarded Ad
rewardedAd = MaxRewardedAd.getInstance( "«ad-unit-ID»", this );
rewardedAd.setExtraParameter( "uid2_token", "«value»" );

Kotlin

// App Open Ad
var appOpenAd = MaxAppOpenAd( "«ad-unit-ID»", this )
appOpenAd.setExtraParameter( "uid2_token", "«value»" )

// Banner Ad
var bannerAd = MaxAdView( "«ad-unit-ID»", this )
bannerAd.setExtraParameter( "uid2_token", "«value»" )

// Interstitial Ad
var interstitialAd = MaxInterstitialAd( "«ad-unit-ID»", this )
interstitialAd.setExtraParameter( "uid2_token", "«value»" )

// MREC Ad
var mrecAd = MaxAdView( "«ad-unit-ID»", MaxAdFormat.MREC, this )
mrecAd.setExtraParameter( "uid2_token", "«value»" )

// Native Ad
var nativeAdLoader = MaxNativeAdLoader( "«ad-unit-ID»", this )
nativeAdLoader.setExtraParameter( "uid2_token", "«value»" )

// Rewarded Ad
var rewardedAd = MaxRewardedAd.getInstance( "«ad-unit-ID»", this )
rewardedAd.setExtraParameter( "uid2_token", "«value»" )