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Data & Keyword Passing

Segment Targeting

AppLovin MAX SDK version 12.6.0 introduces a privacy-safe way to target waterfalls and Direct Sold campaigns. The APIs introduced in this version use a generic key-value numeric pairing method.

You decide the meaning of each key and each value.

For example, you could establish segments that represent the genres that a user is interested in. You could represent these segments with the key number 849.

Genre values might include “horror”, “thriller”, and “romance”. You could represent these by the the values of 1, 2, and 3 respectively.

The following code shows how you would add a user to the horror and romance genre segments, if you defined your keys and values in that way:

val initConfig = AppLovinSdkInitializationConfiguration.builder( "«SDK-key»", this )
.setMediationProvider( AppLovinMediationProvider.MAX )
.setSegmentCollection( MaxSegmentCollection.builder()
.addSegment( new MaxSegment( 849, Arrays.asList( 1, 3 ) ) )
.build() )
.build();
AppLovinSdk.getInstance( this ).initialize( initConfig, sdkConfig -> {

Content URL Passing

AppLovin recommends that you pass your app content URL when you make ad requests. It allows for buy-side contextualization or review. Some DSP buyers may require it. You pass this URL in the bid request.

You can pass your app content URL when you make an ad request. The following code snippets show how to do this:

// Interstitial Ad
interstitialAd = new MaxInterstitialAd( "«ad-unit-ID»", this );
interstitialAd.setExtraParameter( "content_url", "«value»" );
// Rewarded Ad
rewardedAd = MaxRewardedAd.getInstance( "«ad-unit-ID»", this );
rewardedAd.setExtraParameter( "content_url", "«value»" );
// Banner Ad
bannerAd = new MaxAdView( "«ad-unit-ID»", this );
bannerAd.setExtraParameter( "content_url", "«value»" );
// MREC Ad
mrecAd = new MaxAdView( "«ad-unit-ID»", MaxAdFormat.MREC, this );
mrecAd.setExtraParameter( "content_url", "«value»" );
// Native Ad
nativeAdLoader = new MaxNativeAdLoader( "«ad-unit-ID»", this );
nativeAdLoader.setExtraParameter( "content_url", "«value»" );

Unified Identifiers

You can pass UID2 tokens in the bid stream. Buyers use these tokens to target and accurately bid on app inventory. You are responsible for tokenizing and for passing the token to AppLovin. The code examples below show how you pass the tokens:

// App Open Ad
appOpenAd = new MaxAppOpenAd( "«ad-unit-ID»", this );
appOpenAd.setExtraParameter( "uid2_token", "«value»" );
// Banner Ad
bannerAd = new MaxAdView( "«ad-unit-ID»", this );
bannerAd.setExtraParameter( "uid2_token", "«value»" );
// Interstitial Ad
interstitialAd = new MaxInterstitialAd( "«ad-unit-ID»", this );
interstitialAd.setExtraParameter( "uid2_token", "«value»" );
// MREC Ad
mrecAd = new MaxAdView( "«ad-unit-ID»", MaxAdFormat.MREC, this );
mrecAd.setExtraParameter( "uid2_token", "«value»" );
// Native Ad
nativeAdLoader = new MaxNativeAdLoader( "«ad-unit-ID»", this );
nativeAdLoader.setExtraParameter( "uid2_token", "«value»" );
// Rewarded Ad
rewardedAd = MaxRewardedAd.getInstance( "«ad-unit-ID»", this );
rewardedAd.setExtraParameter( "uid2_token", "«value»" );