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Validate Pixel Installation

The AXON Pixel Helper is a Google Chrome extension that helps you to debug and validate your Pixel installation. It allows you to see the events your site produces and to check that they are present.

You can find and install the AXON Pixel Helper here.

Usage

AppLovin recommends that you pin the extension to your search bar. After you install it, you can navigate around your site (including by clicking to a new page) and the extension will track all events sent to AppLovin.

The plugin will indicate each event with a status:

  • Green: Payload is structured correctly, and all required and recommended fields are present.
  • Orange: Payload is structured correctly, but is missing recommended fields.
  • Red: A required field is missing or the payload is improperly structured.

AXON Pixel Helper. Clear button. 3 Pixels. 12 Events. 4 green, 2 red, 2 orange. Pixel_name. Event Key. 6 Events. Most recent events table.

You can click on an event to see which specific fields are missing.

AppLovin recommends that you go through an example purchase flow that captures the events you have configured to send to AppLovin, and that you check that each event is sent correctly.

Here is one possible purchase flow:

  • Land on the homepage
  • Click an item collection
  • View an item
  • Add the item to the cart
  • Start checkout
  • Make a purchase