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Advanced Reporting

MAX Advanced Reporting (MAX > Mediation > Analyze > Advanced Reporting) delivers real-time, granular insights that help you understand your monetization performance. You can run hourly, daily, or weekly reports to analyze trends and examine your app’s performance.

Select Chart to see a visual representation of your app performance, or select the Table view.

Advanced Reporting. Select a Saved Report: Chart/Table. Run Report. View By. X-axis. Y-axis. Hide Controls. Export as CSV. Hour / Master Publishing Account (MPA) / Account / Application / Network / Network Placement / Ad Unit Name / Waterfall / Ad Unit Test / Ad Placement / Platform / Country / Ad Type / Has IDFA

From the chart view, you can choose from the View By options to create different views that help you to visualize more granular data. You can also filter data to more closely examine your app’s performance. Filter reports by checking the checkbox associated with the field you want to filter on. These fields include:

Network Placement
the unique network placement ID that you use per network and per ad format
Ad Unit Name
the name that you assign to each MAX ad unit at the time you create it
Ad Unit Test
the segment of an A/B Test that you are running
Ad Placement
the placement name that you assign when you integrate each ad format, for granular reporting (for example, Rewarded_Store or Rewarded_LevelEnd)

For reports that you frequently run, you can save time by using the Select a Saved Report feature that is available in all reports. MAX also offers Compare functionality with which you can catch the trends in your monetization stack on an hourly, daily, or weekly basis. This way you don’t lose the chance to maximize revenue.


the number of times your app requested an ad to load for a unique impression opportunity
the number of times your app successfully requested an ad from a network partner
for in-app bidders, the number of times any of the bidding-enabled mediated networks returns a valid bid response
Fill Rate
for in-app bidders, the bid rate: the number of ad requests that a bidder fills with an ad response
the total number of ads that your app shows its users
Estimated Revenue
the total revenue that your app generates for the impressions that it shows to the users of the app
effective cost per thousand impressions based on the revenue that your app generates for the impressions that your app shows the users