Data & Keyword Passing
Content URL Passing
AppLovin recommends that you pass your app content URL when you make ad requests. It allows for buy-side contextualization or review. Some DSP buyers may require it. You pass this URL in the bid request.
AppLovin recommends that you pass your app content URL when you make ad requests. It allows for buy-side contextualization or review. Some DSP buyers may require it. You pass this URL in the bid request.