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Tracking URL Macros

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NameMacroDescription
Ad ID{AD_ID}The internal ID of the ad that served
Name of Creative{AD_NAME}Name of the ad
Size of Creative{AD_SIZE}BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD
Type of Creative{AD_TYPE}APPOPEN, GRAPHIC, PLAY, REWARD, or VIDEO
Campaign ID{CAMPAIGN_ID}Unique ID of the campaign associated with the ad that served
Campaign Name{CAMPAIGN_NAME}Name of the campaign associated with the ad that served
Creative Set ID{CREATIVE_SET_ID}Unique ID of the creative set associated with the ad that served
Creative Set Name{CREATIVE_SET_NAME}Name of the creative set associated with the ad that served
Event ID{EVENT_ID}Unique ID of the the ad request that resulted in showing this ad. This ID is the same value for clicks and impressions for the same ad response.