Cohort Reporting

MAX Cohort report (MAX > Mediation > Analyze > Cohorts) helps you optimize the entire lifecycle of a user.

You can see metrics that include retention, engagement rate, and revenue per install—all tracked over time for your users.

Tip

For reports that you frequently run, you can save time by using the Saved Report feature that is available in all reports.

MAX also offers Compare functionality with which you can catch the trends in your monetization stack on an hourly, daily, or weekly basis. This way you don’t lose the chance to maximize revenue.

See also

To learn more about Cohort reports, see “Bringing Your Data Analysis Together with Cohort Reporting in MAX” at AppLovin’s Blog.