User Activity Reporting

The MAX User Activity report (MAX > Mediation > Analyze > User Activity) delivers daily analytics on your audience and ad engagement for each ad format. You can Filter data to more closely examine your app’s performance. You can also choose from the View by options to create different views that help you to visualize more granular data. Select Chart to see a visual representation of your app performance, or select the Table view.

Metrics

DAU (Daily Active Users)

the average number of unique users who successfully launched the application with the MAX SDK

DAV (Daily Active Viewers)

the average number of unique users who viewed one or more ads of the ad type that you selected for this report

ARPDAU (Average Revenue Per Daily Active User)

the MAX Estimated Revenue generated per Daily Active User for the ad type that you selected for this report

Ad Viewer Rate

the percentage of users who viewed one or more ads for the ad type that you selected for this report, as a percentage of all Daily Active Users

Tip

When you optimize for high yield IMPDAU in ad formats like interstitial and rewarded video, keep a close eye on ARPDAU. AppLovin recommends that you balance the number of interstitials shown per user and leverage frequency caps in the MAX ad unit page. This optimizes the experience.

See also

“What is ARPDAU?” from AppLovin’s Blog