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This page shows you how to download, import, and configure the AppLovin MAX Unreal Plugin.

Download the Latest Unreal Plugin

Install the AppLovin MAX Unreal Plugin directly from the UE Marketplace.

To receive release updates, subscribe to the AppLovin MAX Unity Plugin GitHub repository.

Import the Plugin into Unreal

To import the AppLovin MAX Unreal Plugin into your project, add AppLovinMAX as a dependency to the PublicDependencyModuleNames array inside of your app’s «projectname».Build.cs file:

PublicDependencyModuleNames.AddRange(new string[] { "Core", "CoreUObject", "Engine", "InputCore", "AppLovinMAX" });


Initialize the SDK

Bind to the OnSdkInitializedDelegate and initialize the SDK as soon as your app launches, as in the following code sample.

Ad assets that are fully cached result in a better user experience. For this reason, always initialize the AppLovin SDK on startup. This gives mediated networks the maximum amount of time to cache ads. This is especially important with video ads.

Set User Id. User Id. USER_ID. Initialize. Sdk Key. YOUR_SDK_KEY_HERE. AppLovin SDK is initialized, start loading ads. On Sdk Initialized Dynamic Delegate (AppLovinMAXDelegate). Sdk Configuration.

You can find your SDK key in the Account > General > Keys section of the AppLovin dashboard.

iOS 14 Support

In iOS 14, Apple introduced global privacy changes that you need to comply with. This section explains how to comply with these changes and thereby avoid a material drop in revenue.


Update your app’s Info.plist in Unreal’s Project Settings with network-specific identifiers. See the SKAdNetwork documentation for instructions.

MAX Terms & Privacy Policy Flow

Implement the MAX Terms & Privacy Policy Flow to integrate compliance with the ATT framework and acceptance of your Terms of Service and Privacy Policy.

You must obtain consent from your users (in applicable jurisdictions) on behalf of AppLovin’s monetization partners. Then you must correctly pass consent flag values to AppLovin. To learn how to do this, review the Privacy–Consent and Data APIs documentation.

iOS 15 Global SKAdNetwork Reporting

Starting with iOS 15, Apple allows developers to send a copy of their SKAdNetwork install postbacks to an endpoint of their choice. MAX provides a Global SKAdNetwork Report (MAX > Mediation > Analyze > Global SKA Report) for developers to access the SKAdNetwork data across all their network partners in one place.

To leverage the MAX Global SKAdNetwork Report, enable iOS 15 SKAdNetwork reporting by using the app’s iOS Info.plist:

  1. In AppLovinMAX_UPL_IOS.xml, create a new key named NSAdvertisingAttributionReportEndpoint of type string.
  2. Give that key the value:

The final result should look something like this:

<addElements tag="dict" once="true">