AppLovin Exchange and Google DV360

AppLovin Exchange (ALX) has an enhanced integration with Google DV360. When Google DV360 participates in AppLovin’s unified auction it passes enriched signals to its bidder via the Google SDK.

Activate ALX in Your Google DV360 Account

To activate ALX in your Google DV360 “Advertiser Admin” account, take the following steps:

1. Sign in to Google DV360.
2. Select Partner Settings > Basic Details.
3. Scroll down to Exchanges. Check the checkbox next to The AppLovin Exchange.
4. Click Save.

How ALX and DV360 Work Together

ALX provides wide reach and direct access to the most valuable mobile app users. It does this through equal-access programmatic auctions. When you activate ALX, you can achieve:

Pricing Efficiency

Through ALX you purchase supply that has never been resold or re-brokered. All ALX supply is directly mediated by AppLovin.

Mobile Scale

ALX reaches the largest consolidated mobile supply. As of December 2022, this included two billion mobile devices and 140,000 apps.

Targeting Control

Reach those audiences that are relevant to your brand by activating DV360’s inventory source targeting. AppLovin’s catalog of inventory packages provides you with curated sets of inventory, in the ad formats you prefer. You can use these curated sets to reach your ideal audience with minimal effort.

Establish Deals and Inventory Packages

After you activate ALX in your Google DV360 account, set up details and inventory packages. This will help you drive better results. To do this, take the following steps:

1. Activate inventory source targeting in DV360.
2. Add ALX as an inventory source.
3. Find the deals that you want to run. Contact exchange@applovin.com to learn which deals are available.
4. Manage and run your inventory deals.
5. Troubleshoot your deals.