Campaign Management API

The Campaign Management API is for advertisers who use AppLovin’s App Discovery to promote their apps. Advertisers (and users who have advertising access to their company’s account) can create an OAuth application that authenticates access to these APIs. Advertisers can also create third-party OAuth applications that help to manage campaigns across many advertising clients.

Third-Party App Authorization Flow

This section is for companies who use the Campaign Management API on behalf of other companies who use third-party apps. If you manage your own company’s campaigns, use a first-party OAuth app instead, and skip to the API Request Authentication section.

AppLovin supports the standard OAuth web application flow. All query parameters are required. Send users to this URL to prompt them to authorize your app to manage their campaigns:

Third-Party App Authorization Flow Target URL

https://oauth.applovin.com/oauth/initialize

Table of Third-Party App Authorization Request Query Parameters

Name	Description	Example
client_id	Client ID of your OAuth App	34af7c430e24bbccbc647ca3dd5ac858
redirect_uri	Where to redirect the user after flow completion. This must be URL-encoded. It must match the redirect_uri defined in the OAuth creation process.	https%3A%2F%2Fmydomain.com%2Foauth_code
response_type	Set this to code.	code
scope	The scope(s) this app should use. Must be a subset of the scopes defined in the app. URL-encode this value. Supported scopes: campaigns:read campaigns:write creatives:read creatives:write source_bids:read source_bids:write	campaigns%3Awrite%20creatives%3Awrite
state	An opaque value used by the client to maintain state between the request and callback	ab13221308fe6abad1d1

Third-Party App Authorization Flow Sample Request

https://oauth.applovin.com/oauth/initialize?response_type=code&client_id=34af7c430e24bbccbc647ca3dd5ac858&redirect_uri=https%3A%2F%2Fmydomain.com%2Foauth_code&scope=campaigns%3Awrite%20creatives%3Awrite&state=ab13221308fe6abad1d1

After the user consents to using your OAuth app, Applovin sends a callback to your redirect_uri. That callback contains the user’s authentication code.

Table of Third-Party App Authorization Response Query Parameters

Name	Description	Example
code	The code value used to generate access and refresh tokens on behalf of the user. See the section on API Request Authentication	9aa19842db327e4e43cc426e6ad6c2d1eacd2e3d464
state	The state that was passed to AppLovin’s initialization request, echoed back	ab13221308fe6abad1d1

Third-Party App Authorization Flow Sample Response

https://mydomain.com/oauth_code?code=9aa19842db327e4e43cc426e6ad6c2d1eacd2e3d464&state=ab13221308fe6abad1d1

API Request Authentication

Issue a POST request to this endpoint to generate a session token based on your Client ID and Client Secrets. The session token lasts for 60 minutes (for first-party OAuth applications). Put the access token you retrieve from this endpoint in the accessToken.access_token field in the response on all other requests. Do this via the header Authorization: Bearer access_token.

Authentication Target URL

https://oauth.applovin.com/oauth/v1/access_token

Authentication Content Type

multipart/form-data

Table of Access Token Form Fields

Name	Description	Example
client_id	Client ID of your OAuth App	34af7c430e24bbccbc647ca3dd5ac858
client_secret	Client Secret of your OAuth App	9538e854765525d0b34af7c430e24bbcdfd58b83f3836fd0e83cbfd1b
code	The code value from the Authorization callback to an external company’s redirect_url. Required for grant_type=authorization_code, otherwise invalid.	9aa19842db327e4e43cc426e6ad6c2d1eacd2e3d464
grant_type	Type of grant. For first party apps, set this to client_credentials. For third-party apps authenticating with the authentication code, set this to authorization_code. For third-party apps authenticating with a refresh token, set this to refresh_token.	client_credentials
redirect_uri	The redirect URI for third-party applications. Invalid on first-party applications.	https://mydomain.com/oauth_code
refresh_token	The user’s refresh token to generate a new access token and refresh token. Each refresh token can be used only once. But a new refresh token is returned with each call. Refresh tokens expire in 30 days. Required for grant_type=refresh_token, otherwise invalid.	c75742c98f382264fca6a0a5759354b6eb95ea1a7c44d0e0b22e36ff26f8
scope	The scope(s) that this session token should use. Must be a subset of the scopes defined in the app. Write scopes automatically have read permission. Separate multiple scopes with spaces. Supported scopes: campaigns:read campaigns:write creatives:read creatives:write source_bids:read source_bids:write Required for grant_type=client_credentials, optional for grant_type=refresh_token, invalid for grant_type=authorization_code	campaigns:write creatives:write

Sample First-Party App Response Body

{
  "accessToken":{
    "token_type":"Bearer",
    "expires_in":3600,
    "access_token":"cLXHaoel3iWi5Z3D"
  }
}

Sample Third-Party App Response Body

{
  "accessToken": {
    "token_type": "Bearer",
    "expires_in": 3600,
    "access_token": "JeUqLpg1KbJTICq4J28gNfV0TWGDedLDZgwlq3W91R2_eiNG1IwTznW8twia7",
    "refresh_token": "c75742c98f382264fca6a0a5759354b6eb95ea1a7c44d0e0b22e36ff26f8"
  }
}

/campaign/campaign_id

Issue a GET request to this endpoint to view an individual campaign’s details.

Issue a POST request to this endpoint to edit an individual campaign’s details, or to create a new campaign. When you create a new campaign, don’t fill in the campaign_id in the request URL nor in the request body.

/campaign/campaign_id Target URL

https://o.applovin.com/campaign_management/v1/campaign/«campaign-ID»

/campaign/campaign_id Sample Response Body

{
  "name": "Test Campaign Name - iOS",
  "campaign_id": "29d66efc22ae53a201e1532265b83f12",
  "package_name": "123456789",
  "bundle_id":"com.sample.app.ios",
  "platform": "ios",
  "category": "101",
  "bid_type": "CPI",
  "tracking_method": "adjust",
  "status": true,
  "created_at": "2021-06-29 00:00:00",
  "impressions": 21,
  "clicks": 4,
  "installs": 1,
  "spend": "1.4300"
}

/campaign/campaign_id Sample Request Body

Update

{
  "campaign_id": "29d66efc22ae53a201e1532265b83f12",
  "status": false
}

Create

{
  "name": "My New Campaign Name",
  "package_name": "987654321",
  "bundle_id":"com.sample.app.ios",
  "platform": "ios",
  "category": "108",
  "bid_type": "CPE",
  "tracking_method": "adjust",
  "status": "true"
}

Table of /campaign/campaign_id Request/Response Body Fields

Name	Description	Required on Creation	Required on Update
bid_type*	Bid Type of the campaign (CPI, CPP_GOAL, RET, CPE, ROAS_AD_BASED, or ROAS_IAP) Example: "CPI"	FALSE	TRUE
bundle_id*	The Bundle ID of the promoted app (iOS only) Example: "com.sample.app.ios"	FALSE	TRUE
campaign_id*	Unique Campaign Identifier Example: "29d66efc22ae53a201e1532265b83f12"	TRUE	FALSE
category	Category of the campaign Example: "105"	FALSE	TRUE
clicks*	Yesterday’s clicks Example: 12	FALSE	TRUE
created*	The date that the campaign was created Example: "2021-06-30 00:00:00"	FALSE	TRUE
goal_period*	Number of Days after install for goal to be measured. Possible values by bid_type are: bid_type values CPI n/a CPP 7 CPE 7 RET 1, 3, 7 ROAS_AD_BASED 0 ROAS_IAP 0, 7 Example: 0	FALSE	FALSE
impressions*	Yesterday’s impressions Example: 125	FALSE	TRUE
installs*	Yesterday’s installs Example: 2	FALSE	FALSE
name	Campaign Name Example: "Test Campaign - iOS"	TRUE	FALSE
package_name*	The Package Name of the promoted app. On iOS, use the numeric portion of the iTunes ID Example: "123456789"	FALSE	TRUE
platform*	Platform of the promoted app (ios or android) Example: "ios"	FALSE	TRUE
spend*	Yesterday’s spend Example: "2.5000"	FALSE	TRUE
status	Whether the campaign is active or not Example: true	FALSE	FALSE
tracking_method	The campaign tracking method. See the table of tracking methods below. Example: "adjust"	FALSE	TRUE
* read-only

/campaigns

Issue a GET request to this endpoint to view all campaigns. You cannot make edits to campaigns with this endpoint.

/campaigns Target URL

https://o.applovin.com/campaign_management/v1/campaigns

/campaigns Sample Response Body

[
  {
    "name": "Test Campaign Name - iOS",
    "campaign_id": "29d66efc22ae53a201e1532265b83f12",
    "package_name": "123456789",
    "bundle_id": "com.sample.app.ios",
    "platform": "ios",
    "category": "101",
    "bid_type": "CPI",
    "tracking_method": "adjust",
    "status": false,
    "created_at": "2021-06-29 00:00:00",
    "impressions": 21,
    "clicks": 4,
    "installs": 1,
    "spend": "1.4300"
  },
  {
    "name": "Test Campaign Name - Android",
    "campaign_id": "265b83f129d66efc22ae201e153253a2",
    "package_name": "com.sample.app.android",
    "platform": "android",
    "category": "201",
    "bid_type": "CPI",
    "status": false,
    "created_at": "2021-06-29 00:00:00",
    "impressions": 39,
    "clicks": 9,
    "installs": 2,
    "spend": "1.8600"
  }
]

Table of /campaigns Response Body Fields

See the table of request/response fields from /campaign/campaign_id.

/creative_set/creative_set_id

Issue a POST request to this endpoint to update a creative set’s name or to create a new creative set. To create a new creative set, do not fill in the creative_set_id in the request URL nor in the request body. A creative set is a collection of assets that can be combined together to generate many ads. When you assemble a creative set, you do not need to upload each asset multiple times. Creative sets also include information about the languages of the underlying assets.

/creative_set/creative_set_id Target URL

https://o.applovin.com/campaign_management/v1/creative_set/«creative-set-ID»

/creative_set/creative_set_id Sample Response Body

{
  "campaign_id":"f87ece84f46b55cfbf24427ff8746a40",
  "name":"My Test Creative Set 0",
  "countries":["us","gb"],
  "languages":[
    "en"
  ],
  "ads":[],
  "assets":[],
  "product_page": null
}

Table of /creative_set/creative_set_id Request/Response Body Fields

Name	Description	Example
ads*	Array of ad objects associated with this creative set. These objects have the same format as the response body from the /ad/ad_id endpoint.
assets*	Array of asset objects associated with this creative set. See table below.
campaign_id*	Campaign ID	"29d66efc22ae53a201e1532265b83f12"
countries	Countries that this creative set should be restricted to (for example, for country-specific promotions). You do not need to duplicate campaign targeting on each creative set. If this list is blank, the campaign-defined countries are eligible. If this list includes countries outside of what the campaign targets, those countries will not be eligible	["za", "gb"]
languages	List of languages. See the table below for a full list.
name	Creative set name
product_page	iOS Custom Product Page or Android Store Listing associated with the creative set
* read-only

Table of Asset Object Fields

Name	Description	Example
asset	Asset URL, hash, or text string	"https://res1.applovin.com/oab49763/foobidyfoo_v23_phone.mp4"
status	The Campaign Management API processes assets asynchronously. It begins by setting the status to processing. It finishes by setting the status to either error (for failure) or ready (for success).	"processing", "error", "ready"
type	Asset type. See the table below for possible asset types.	"TXT_TITLE"

/creative_sets/campaign_id

Issue a GET request to this endpoint to view all creative sets associated with a campaign.

/creative_sets/campaign_id Target URL

https://o.applovin.com/campaign_management/v1/creative_sets/«campaign-ID»

/creative_sets/campaign_id Sample Response Body

[
  {
    "campaign_id":"f87ece84f46b55cfbf24427ff8746a40",
    "name":"My Test Creative Set 0",
    "countries":["us","gb"],
    "languages":[
      "en"
    ],
    "ads":[…],
    "assets":[…],
    "product_page": null
  }
]

Table of /creative_sets/campaign_id Response Body Fields

See the table of response fields from /creative_set/creative_set_id

/creative_set_assets/creative_set_id

Issue a POST request to this endpoint to upload, update, or remove an asset associated with a creative set. Only one asset can be managed per request. The response will include all assets in the creative set.

Note

These requests use a form structure. JSON-style bodies result in an error.

POST /creative_set_assets/creative_set_id Target URL

https://o.applovin.com/campaign_management/v1/creative_set_assets/«creative-set-ID»

POST /creative_set_assets/creative_set_id Content Type

multipart/form-data

Table of Request Asset Form Fields

Name	Description	Example
asset†	Asset URL, hash, or text string.	"https://res1.applovin.com/ob7cb6fc/foobidyfoo_v23_phone.mp4", "3f5a01dc0980f3d04188e73e91c", "Best app you’ll ever play"
file‡	Image, video, or HTML file.	See Ad rules, specifications, and guidelines
remove*	(Optional) Pass in true to remove the asset type.	true or false
type‡	Asset type. See the table below for possible asset types.	”TXT_TITLE”
update	(Optional) Pass in true to update the asset type.	true or false

^* When you remove an asset, you only need to pass the type parameter.

^† When you add or update an asset, you only need to pass either the asset parameter or the file parameter.

^‡ When you pass in a file to add or update a file asset, type is calculated from the file properties.

See also

Creatives: Best Practices and Guidelines

Sample POST /creative_set_assets/creative_set_id Response Body

[
  {
    "asset":"https://res1.applovin.com/oab7a439/foobidyfoo_v23_phone.mp4",
    "status":"ready",
    "type":"VID_LONG_P"
  },
  {
    "asset":"Help the heroes to defeat the villains and save the world!",
    "status":"ready",
    "type":"TXT_SUBTITLE"
  }
]

Table of POST /creative_set_assets/creative_set_id Response Asset Object Fields

Name	Description	Example
asset	Asset URL, hash, or text string	"https://res1.applovin.com/oab49763/foobidyfoo_v23_phone.mp4"
status	The Campaign Management API processes assets asynchronously. It begins by setting the status to processing. It finishes by setting the status to either error (failure) or ready (success).	"processing", "error", "ready"
type	Asset type. See the table below for possible asset types.	"TXT_TITLE"

/ad/ad_id

Issue a GET request to this endpoint to view an ad’s properties.

Issue a POST request to this endpoint to edit an ad’s name or status. After you upload all required assets for an ad template (via the UI or via an API call to /creative_set/creative_set_id), the ads are automatically created.

/ad/ad_id Target URL

https://o.applovin.com/campaign_management/v1/ad/«ad-ID»

/ad/ad_id Sample Response Body

{
  "name":"Banner_AppIconSimple_MyTestCreativeSet0",
  "id":10780437,
  "creative_set_name":"My Test Creative Set 0",
  "creative_set_id":"37057c98a951078bf06b6d7c3561fd1a",
  "size":"BANNER",
  "status":true,
  "template":"App Icon Simple"
}

Table of /ad/ad_id Request/Response Body Fields

Name	Description
creative_set_id*	Parent creative set ID
creative_set_name*	Parent creative set name
id*	Ad ID
name	Ad name
size*	Ad size: one of BANNER, INTER, LEADER, MREC, NATIVE, or WIDGET
status	Whether the ad is active (true) or not (false)
template*	Ad template name
* read-only

/ads/creative_set_id

Issue a GET request to this endpoint to view all ads associated with a creative set.

/ads/creative_set_id Target URL

https://o.applovin.com/campaign_management/v1/ads/«creative-set-ID»

/ads/creative_set_id Sample Response Body

[
  {
    "name":"Banner_AppIconSimple_MyTestCreativeSet0",
    "id":10780437,
    "creative_set_name":"My Test Creative Set 0",
    "creative_set_id":"37057c98a951078bf06b6d7c3561fd1a",
    "size":"BANNER",
    "status":true,
    "template":"App Icon Simple"
  }
]

Table of Ad Object Fields

See the table of request/response fields from /ad/ad_id.

/creative_sets/campaign_id

Issue a GET request to this endpoint to view all creative sets associated with a campaign.

/creative_sets/campaign_id Target URL

https://o.applovin.com/campaign_management/v1/creative_sets/«campaign-ID»

/creative_sets/campaign_id Sample Response Body

[
  {
    "campaign_id":"f87ece84f46b55cfbf24427ff8746a40",
    "name":"My Test Creative Set 0",
    "countries":["us","gb"],
    "languages":[
      "en"
    ],
    "ads":[…],
    "assets":[…],
    "product_page": null
  }
]

Table of /creative_sets/campaign_id Response Body Fields

See the table of request/response fields from /ad/ad_id.

/campaign_targets/campaign_id

Issue a GET request to this endpoint to view a campaign’s targeting, URLs, bids, and budgets.

Issue a POST request to this endpoint to update those attributes.

/campaign_targets/campaign_id Target URL

https://o.applovin.com/campaign_management/v1/campaign_targets/«campaign-ID»

/campaign_targets/campaign_id Sample Response Body

{
  "bid_type": "CPI",
  "countries":[
    {
      "DEFAULT":{
        "click_url":"https://app.adjust.com/123abc?campaign={CAMPAIGN_NAME}%20({CAMPAIGN_ID})&adgroup={APP_ID}&creative={AD_NAME}&idfa={IDFA}&country={CC}&gps_adid={IDFA}&campaign_id={CAMPAIGN_ID}&device_type={DEVICE_TYPE}&publisher_id={APP_ID}&tracker_limit=100000&applovin_click_id={DID}&external_tracker_ids=1&android_id_lower_sha1={HADID}",
        "impression_url":"https://s2s.adjust.com/impression/123abc?campaign={CAMPAIGN_NAME}%20({CAMPAIGN_ID})&adgroup={APP_ID}&creative={AD_NAME}&idfa={IDFA}&country={CC}&gps_adid={IDFA}&campaign_id={CAMPAIGN_ID}&device_type={DEVICE_TYPE}&publisher_id={APP_ID}&tracker_limit=100000&applovin_click_id={DID}&external_tracker_ids=1&android_id_lower_sha1={HADID}&s2s=1"
      }
    },
    {
      "us":{
        "bid":2.9,
        "budget":300,
        "disabled":false
      }
    },
    {
      "gb":{
        "bid":2.5,
        "budget":250,
        "disabled":false
      }
    }
  ],
  "device_types":[
    "phone"
  ],
  "os_major_version_min":9
}

Table of /campaign_targets/campaign_id Request/Response Body Fields

Name	Description	Example
bid_type*	Type of bid used in this campaign. Same as what is set on the campaign object.	CPI
countries	List of Countries objects. See below.	See Table Below
device_types	List of eligible device types. An empty list means all device types are eligible. Options are: "phone", "tablet", "other". Only supported on iOS.	["phone", "other"]
os_major_version_min	Lowest OS version that the campaign is eligible to serve on. 10 means 10.0 and above.	9
* read-only

Table of Fields for Countries Objects

A campaign either has a total budget shared by all countries, or each country needs a specific budget. Therefore, the bid, budget, and URL values should either be in the DEFAULT object or in each country-specific object. A POST request to this endpoint will only update countries that are included in the request. Targeted countries that are not included in the request will not be updated. To disable a country, set disabled to true.

Name	Description	Example
bid	The bid value of that country. On CPI campaigns, this is the CPI in USD. For RET, ROAS_AD_BASED, and ROAS_IAP, this is the percent goal (50=50%). For CPP and CPE, this is the goal event value in USD.	2.9
budget	Daily budget (USD)	1000
click_url	Click tracking URL	https://s2s.adjust.com/impression/123abc?campaign={CAMPAIGN_NAME}%20({CAMPAIGN_ID})&gps_adid={IDFA}
country	"DEFAULT" or two-letter country code	"gb"
disabled	The API only returns active countries. To disable countries, set this value to true on update.	false
impression_url	Impression tracking URL	https://app.adjust.com/123abc?campaign={CAMPAIGN_NAME}%20({CAMPAIGN_ID})&gps_adid={IDFA}

/source_bids/campaign_id

Issue a GET request to this endpoint to view all the override app source bids of a campaign.

Issue a GET request to this endpoint with optional limit and offset query parameters to paginate through the override app source bids of a campaign.

Issue a POST request to this endpoint to update or add more source bid overrides.

/source_bids/campaign_id Target URLs

simple GET or POST

https://o.applovin.com/campaign_management/v1/source_bids/«campaign-ID»

GET with pagination

https://o.applovin.com/campaign_management/v1/source_bids/«campaign-ID»?limit=«xxxx»&offset=«yyyy»

/source_bids/campaign_id Sample Response Body

[
  {
    "app_id": "da605e6f950f1aec838816df845e95e0c8d5cb7a994d71ae0ef2",
    "app_id_external": "f950f1aec838816df845e95e0c8da605e6",
    "bid_override_percentage": "default",
    "bid_value": "1.14",
    "country": "us",
  },
  {
    "app_id": "ecf49bef2a8026d53f7a3d245e890cc0b59b85c82c16c8d63bf4a5",
    "app_id_external": "50f1aec838816da605e6f9df845e95e0c8",
    "bid_override_percentage": "10",
    "bid_value": "default",
    "country": "ca",
  }
]

/source_bids/campaign_id?limit=2&offset=2000 Sample Response Body

[
  {
    "total row count": 8192,
    "offset": 2000,
    "limit": 2,
    "source_bids": [
      {
        "app_id": "da605e6f950flaec838816df845e95e0c8d5cb7a994d71ae0ef2",
        "app_id_external": "f950flaec838816df845e95e0c8da605e6",
        "bid_override_percentage": "default",
        "bid_value": "1.14",
        "country": "us",
      },{
        "app_id": "ecf49bef2a8026d53f7a3d245e890cc0b59b85c82c16c8d63bf4a5",
        "app_id_external": "50flaec838816da605e6f9df845e95e0c8",
        "bid_override_percentatage": "10",
        "bid_value": "default",
        "country": "ca",
      }
    ]
  }
]

Table of /source_bids/campaign_id Request/Response Body Fields

Name	Description	Example
app_id*	The app that should receive an overridden bid	"da605e6f950f1aec838816df845e95e0c8d5cb7a994d71ae0ef2"
app_id_external†	The External App ID (read-only)	"f950f1aec838816df845e95e0c8da605e6"
bid_override_percentage‡	The percent over (or under) the bid that the campaign would use otherwise. "100" means twice the bid. "default" uses the campaign default or the bid_value.	10
bid_value‡	The overridden bid value. "default" uses the campaign default or the bid_override_percentage.	1.2345
country	Two-letter country code	"gb"

^* You can find this value in the Reporting API Column “external_placement_id”, the tracking URL macro {PLACEMENT_ID}, or via the UI tools for CSV bidding.

^† You can find this value in the Reporting API Column “app_id_external” or the tracking URL macro {APP_ID}. This value is ignored on POST requests. It is included on the GET request for backwards compatibility.

^‡ At most one of these values can be other than "default". Clear bid overrides by setting both bid_override_percentage and bid_value to "default".

Table of /source_bids/campaign_id?limit=xxxx&offset=yyyy Response Body Fields

Name	Description	Example
limit	Number of rows to return in this response. Useful for pagination through large responses.	5000
offset	Number of rows in the data set this response should skip. Useful for pagination through large responses.	15000
source_bids	List of source bids. See Table of /source_bids/campaign_id Request/Response Body Fields for field definition.
total_row_count	Number of source bid overrides associated with this campaign.	8192

/sources/campaign_id

Issue a GET request to this endpoint to view the status of sources where a campaign is serving.

Issue a POST request to this endpoint to update the status of sources across a campaign.

/sources/campaign_id Target URLs

simple GET or POST

https://o.applovin.com/campaign_management/v1/sources/«campaign-ID»

GET with pagination

https://o.applovin.com/campaign_management/v1/sources/«campaign-ID»?limit=«xxxx»&offset=«yyyy»

/sources/campaign_id Sample Response Body

[
  {
    "app_id": "da605e6f950f1aec838816df845e95e0c8d5cb7a994d71ae0ef2",
    "app_id_external": "3a2ccd1298a9eaa1a5de114c323c8b1d",
    "status": true
  },
  {
    "app_id": "ecf49bef2a8026d53f7a3d245e890cc0b59b85c82c16c8d63bf4a5",
    "app_id_external": "ca3cc7d0636891d98ee2267a34d5301e",
    "status": false
  }
]

/sources/campaign_id?limit=2&offset=2000 Sample Response Body

{
  "offset": 2000,
  "limit": 2,
  "sources": [
    {
      "app_id": "da605e6f950f1aec838816df845e95e0c8d5cb7a994d71ae0ef2",
      "app_id_external": "3a2ccd1298a9eaa1a5de114c323c8b1d",
      "status": true
    },
    {
      "app_id": "ecf49bef2a8026d53f7a3d245e890cc0b59b85c82c16c8d63bf4a5",
      "app_id_external": "ca3cc7d0636891d98ee2267a34d5301e",
      "status": false
    }
  ]
}

Table of /sources/campaign_id Request/Response Body Fields

Name	Description	Example
app_id*	The reference to the app that can be toggled	da605e6f950f1aec838816df845e95e0c8d5cb7a994d71ae0ef2
app_id_external†	The external app ID (read-only)	f950f1aec838816df845e95e0c8da605e6
status	Whether the app is active or not	true

^* You can find this value in the Reporting API Column “external_placement_id”, the tracking URL macro {PLACEMENT_ID}, or via the UI tools for CSV bidding.

^† You can find this value in the Reporting API Column “app_id_external” or the tracking URL macro {APP_ID}. This value is ignored on POST Requests. It is included on the GET Request for backwards compatibility.

Table of /sources/campaign_id?limit=xxxx&offset=yyyy Response Body Fields

Name	Description	Example
limit	Number of rows to return in this response. Useful for pagination through large responses.	5000
offset	Number of rows in the data set this response should skip. Useful for pagination through large responses.	15000
sources	List of sources. See Table of /sources/campaign_id Request/Response Body Fields for field definition.
total_row_count	Number of source bid overrides associated with this campaign.	8192

Table of Tracking Methods

API Name	MMP Name
adjust	Adjust
applovin	AppLovin
appsflyer	AppsFlyer
apsalar	Singular
branch	Branch
custom_track	Custom
justtrack	JustTrack
kochava	Kochava
tenjin	Tenjin

Language Codes

Language Code	Language
ar	Arabic
bg	Bulgarian
bn	Bengali
bs	Bosnian
ca	Catalan
cs	Czech
da	Danish
de	German
el	Greek
en	English
es	Spanish
et	Estonian
eu	Basque
fa	Farsi
fi	Finnish
fr	French
he	Hebrew
hi	Hindi
hr	Croatian
hu	Hungarian
id	Indonesian
in	Indian
is	Icelandic
it	Italian
he	Hebrew
hi	Hindi
iw	Hebrew
ja	Japanese
jv	Javanese
ka	Georgian
ko	Korean
ld	Indonesian
lt	Lithuanian
lv	Latvian
mk	Macedonian
mr	Marathi
ms	Malay
nb	Norwegian
nl	Dutch
no	Norwegian
pl	Polish
pt	Portugese
ro	Romanian
ru	Russian
sk	Slovak
sq	Albanian
sr	Serbian
su	Sundanese
sv	Swedish
th	Thai
tr	Turkish
ug	Uighur
uk	Ukrainian
ur	Urdu
vi	Vietnamese
zh	Chinese (Simplified and Traditional)
zh_hans	Chinese (Simplified)
zh_hant	Chinese (Traditional)

Asset Types

API Name	Asset Type Name	Description
HOSTED_HTML	Playable File	File of a playable ad
IMG_BANNER	Banner Image	320×50
IMG_ICON	App Icon	Should match the icon used in the store
IMG_INTER_L	Landscape Image	Used in static interstitials and as endcards on videos
IMG_INTER_P	Portrait Image	Used in static interstitials and as endcards on videos
IMG_LEADER	Leader Image	728×90
IMG_MREC	Medium Rectangle (MREC) Image	300×250
IMG_NATIVE	Native Image	Main image of a native ad: 1200×628 or 1200×627
TXT_BUTTON	Button	Button text
TXT_RATING	App Rating	0.0–5.0, only increments of 0.5 are accepted
TXT_SUBTITLE	Subline	Secondary text used in some ads to describe the app
TXT_TITLE	App name	Used in banner ads and some video templates
VID_LONG_L	Long Landscape Video	Landscape oriented video more than 15 seconds
VID_LONG_P	Long Portrait Video	Portrait oriented video more than 15 seconds
VID_SHORT_L	Short Landscape Video	Landscape oriented video less than 15 seconds
VID_SHORT_P	Short Portrait Video	Portrait oriented video less than 15 seconds

Templates

Size	Template Name	Assets
Banner	Standard	IMG_BANNER
Interstitial	Landscape — Over 15s	IMG_INTER_P, IMG_INTER_L, VID_LONG_L
Interstitial	Landscape — Under 15s	IMG_INTER_P, IMG_INTER_L, VID_SHORT_L
Interstitial	Landscape Playable Endcard — Over 15s	HOSTED_HTML, VID_LONG_L
Interstitial	Landscape Playable Endcard — Under 15s	HOSTED_HTML, VID_SHORT_L
Interstitial	Portrait — Over 15s	IMG_INTER_P, IMG_INTER_L, VID_LONG_P
Interstitial	Portrait — Under 15s	IMG_INTER_P, IMG_INTER_L, VID_SHORT_P
Interstitial	Portrait Playable Endcard — Over 15s	HOSTED_HTML, VID_LONG_P
Interstitial	Portrait Playable Endcard — Under 15s	HOSTED_HTML, VID_SHORT_P
Interstitial	Rewarded Playable	HOSTED_HTML
Interstitial	Standard	IMG_INTER_P, IMG_INTER_L
Interstitial	Standard Playable	HOSTED_HTML
Leader	Standard	IMG_LEADER
MREC	Standard	IMG_MREC
Preload	Standard	n/a