PartyTrack Tracking
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1. Setting Up An Install Postback
You need to obtain your SDK Key from the AppLovin dashboard under Accounts > Keys.
(Postbacks are set up by the PartyTrack team)
2. URL Formats
A. Click URL Format
You can obtain your Click URL from PartyTrack team. It will resemble the one below:
https://click.adzcore.com/1.0.123456789?clickid={DID}&idfa={IDFA}B. Impression URL Format
To generate the impression URL based on the click URL you are using, append &direct=1&redirection=0 to the click URL.
For example, using the same example from above:
https://click.adzcore.com/1.0.123456789?clickid={DID}&idfa={IDFA}&direct=1&redirection=03. Adding In-App Event Postbacks
AppLovin can attribute post-install events like app opens (for retention), purchases (for ROAS or CPA goals), or any other custom events.
To add postback for in-app events, obtain the SDK Key from the AppLovin dashboard under Accounts > Keys or from a AppLovin account manager.
Then ask the PartyTrack team to set up In-App Event.
Valid names include:
- landing — for app opens
- checkout — for purchases
- postinstall — for custom events (i.e. Level5Complete)