Best Practices for Scaling User Acquisition Campaigns
Follow these best practices to successfully scale your user acquisition campaigns in AppDiscovery:
- Tracking
- Ensure install tracking and postbacks are working properly:
- Follow the setup instructions for your tracking partner.
- Make sure to pass all installs and opens to AppLovin for accurate install attribution, suppression, and retention tracking.
- Targeting
- Choose the most relevant campaign category for the app you are acquiring for.
- When you are targeting multiple countries, it is most effective to consolidate geos within a single campaign. This leads to more efficient learning, which helps drive scale and makes optimizations easier. AppLovin supports individual bids, goals, and budgets by country if necessary.
- If you are targeting non-English speaking countries, make sure you have translated ads, for highest conversion rates.
- Creatives
- AppDiscovery has inventory from different ad types so try to get as many formats live as possible.
- It’s imperative that you add video ads (in both orientations) for all campaigns, as video represents 80–90% of AppLovin’s inventory.
- You may also auto-generate creatives for unavailable ad types; however, advertiser-produced ads are ideal for optimal performance.
- Upload all ad types and creative under a single campaign as AppLovin’s system automatically optimizes delivery towards your best performing ads.
- Bidding
- Start with the highest bid you are comfortable with. This gives your offer the best chance at success.
- Keep an eye on campaign performance during the first few days after going live, and make bid adjustments if necessary to achieve your desired results.