How to Improve Campaign Quality

Here are some best practices for increasing quality in your campaigns:

Performance Data

Are you passing post-install performance data (e.g. Sales, Revenue, Level X Complete, Registration, Signup, etc.) to AppLovin in order to view these and to optimize in the dashboard effectively? If you have not been doing so, you can find instructions on how to pass performance data back to AppLovin in our Tracking section.

Optimize—Manual Bid Manager

AppLovin has a “CSV Bid Manager” tool that allows you to manually set bids on a per-sources basis. If you click on that it will let you download CSV of the data you’re looking at, make bid changes, and then re-upload to change bids across the board. You can find it right beneath Edit Campaign Targeting.

Become a Publisher

AppLovin works with top brands and publishers around the world, serving ads at a massive and global scale to maximize your earnings! Sign up as a developer to get started!

AppLovin understands that every offer is different and has different goals. Should you have any campaign-specific questions don’t hesitate to consult partners@applovin.com.