How to Increase Campaign Scale

Here are some best practices for increasing scale in your campaigns:

Bidding

Competitive Pricing Model: Is the pricing model you selected competitive? Read the Bid Types & Best Practices section for more information and reach out to partners@applovin.com for guidance.
Competitive Bid: Is your bid competitive? Please reach out to partners@applovin.com for guidance.
Manual Bid Manager: AppLovin has a “CSV Bid Manager” tool that allows you to manually set bids on a per-sources basis. If you click on that it will let you download CSV of the data you’re looking at, make bid changes, and then re-upload to change bids across the board. You can find it right beneath Edit Campaign Targeting.

Increase Budget on Capping Campaigns: Are your campaigns hitting their daily cap? Increase/open the daily budget to take advantage of more volume.

Ad Coverage: Do you have all necessary ad types? Read the Creatives section for guidance. The AppLovin network is primarily video-driven so having video ads is crucial to maximizing your reach in our inventory.
Ad Refresh: Are your ads getting stale? AppLovin recommends that you refresh creatives every two to three weeks.

Country Targeting: AppLovin has a lot of volume around the world. If you’re targeting non-English speaking countries, make sure you have translated ads for highest conversion rates.
Connection Speed Targeting: Is your app over 100MB? Wi-Fi targeting will increase conversion rates and volume.

Tracking & Postbacks: Set up tracking before you go live. It will have a negative effect on all future campaigns if AppLovin’s system doesn’t receive conversions on impressions and clicks.
Incremental Campaigns: Building out incremental campaigns can help drive more volume.
Top Performing Ads: Have you identified some top volume/performance-driving ads? Break them out in an incremental campaign for more scale.
Run of World: Interested in exploring the rest of the world? Build an incremental campaign targeting all geos ex-current—you may find some new hot spots!

Any other questions? Don’t hesitate to consult partners@applovin.com.