Revenue Reporting API

Note

You can make only HTTPS requests to the endpoint in this API. If you use HTTP instead, you get a redirect (308) response code rather than the response you expect.

Use this API to retrieve aggregated estimated statistics related to MAX mediation. All times shown in the response are in UTC.

Note

You must authenticate to use this API. To do so, set the value of the URL parameter api_key to your Report Key.

Request Format

Target URL

https://r.applovin.com/maxReport

Parameters

Name	Description	Example
api_key	Your Report Key.	api_key=Hyfi8Mkct…WiWP466a1VBL7eUfUlD9JBh
columns	Which columns you want reported (see table of columns below). Comma-separated.	columns=day,application,ecpm
end1	The last day you want in the report, in «YYYY»-«MM»-«DD» format.	end=2019-03-29
filter_«x»	Filter column «x» by a value (see table of columns below).	filter_max_ad_unit_id=deb878533ea4e76a
format	Response format: csv or json.	format=csv
limit	Number of results to return. Use this together with offset to paginate API requests that have a large number of results.	limit=1000
not_zero	Set to 1 to filter results in which all numerical metrics have a value of 0.	not_zero=1
offset	How many entries to skip before returning results. If the value is larger than the total number of entries, an empty set is returned.	offset=0
sort_«x»	Sort the response by column «x» (see table of columns below). You can add multiple sorts with multiple sort_«x» parameters, and these will execute in the order in which the parameters appear in the query string. ASC (ascending) or DESC (descending).	sort_impressions=DESC
start1	The first day you want in the report, in «YYYY»-«MM»-«DD» format.	start=2019-03-25

¹ This API has a request window of 45 days. Make sure the date parameters are within the last 45 days.

Columns

Name	Description	Example
ad_format	Ad unit ad type: INTER, BANNER, REWARD.	INTER
ad_unit_waterfall_name	The name of the Ad Unit waterfall.	LAT
application	Name of the application.	My App
attempts	Number of attempts made to an ad network (can only be shown if you include column network and/or network_placement; cannot be shown if you include column max_placement).	41734
country	Two-letter ISO Country Code.	gb
custom_network_name	Custom network name or Direct Sold campaign name.	Custom Network
day	Day of the data in «YYYY»-«MM»-«DD» format.	2019-03-25
device_type	The user’s device type: phone, tablet, other.	phone
ecpm	Estimated eCPM generated in USD.	8.47
estimated_revenue	Estimated revenue generated in USD.	245.12
fill_rate	responses / attempts (can only be shown if you include column network and/or network_placement; cannot be shown if you include column max_placement).	.8512
has_idfa	Does the user have an ad ID available. 0 if the user enabled LAT (Limit Ad Traffic) or opted out of data usage in GDPR geos, otherwise 1.	0
hour	Hour of the data (only for dates within the last 30 days).	20:00
impressions	Number of impressions shown.	28942
max_ad_unit_id	MAX Ad Unit ID.	deb878533ea4e76a
max_ad_unit_test	MAX Ad Unit test group name (if applicable).	Control
max_placement	MAX mediation placement name (if applicable).	launch_screen
network	Ad network name.	AppLovin
network_placement	Placement of the external Ad Network.	ca-app-pub-12345678/0987654321
package_name	Package Name/Bundle ID of the application.	com.my.test.app
platform	Platform of the application: android, fireos, or ios.	android
requests	Number of ad requests (cannot be shown if you include column network, network_placement, or max_placement).	45651
responses	Number of responses from an ad network (can only be shown if you include column network and/or network_placement; cannot be shown if you include column max_placement).	39841
store_id	The numeric portion of the iTunes ID on iOS, or the app’s package name on Android. If the iTunes ID is not known to AppLovin, the Bundle ID is returned instead.	1207472156

Response Format

format=csv

If the request includes format=csv, the response is a comma-separated text file with the column heading in the same order as indicated in the columns parameter:

day,hour,application,impressions
2019-03-25,00:00,"My Test App",987654
2019-03-25,01:00,"My Test App",819127

format=json

If the request includes format=json, the response is a JSON file with keys code (response code; 200 means successful), count (the number of results returned), and results (a list of dictionaries with data):

{
  "code": 200,
  "results": [
    {
      "day": "2019-03-25",
      "hour": "00:00",
      "application": "My Test App",
      "impressions": "987654"
    },
    {
      "day": "2019-03-25",
      "hour": "01:00",
      "application": "My Test App",
      "impressions": "819127"
    }
  ],
  "count": 2
}