Getting Started

Audience+ is available for AppLovin advertisers. Before you proceed with the steps described on this page, sign up as an AppLovin advertiser by following the instructions at the “How do I get started with AppLovin?” page.

Step 1: Get Your AXON Event Key

You can find your AXON Event Key in the Account > General > Keys section of the AppLovin dashboard.

Take note of this key, as you will use it when you integrate your Pixel in the next steps.

Step 2: Install the AXON Pixel

The AXON Pixel is a small snippet of JavaScript code that allows you to track visitor activity on your site. Data collected by means of this Pixel allows AppLovin to measure and to improve the success of your ad campaigns.

AppLovin supports two integration methods:

1. Shopify — for Shopify sites (non-headless)
2. Google Tag Manager — for websites with a working GTM integration

Step 3: Validate Your Pixel Installation

You can debug and validate your Pixel installation using the AXON Pixel Helper Chrome Extension.