How to Increase Campaign Scale
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Here are some best practices for increasing scale in your campaigns:
Bidding
- Competitive Bid
- Is your bid competitive? Please reach out to partners@applovin.com for guidance.
Budget
- Increase Budget on Capping Campaigns
- Are your campaigns hitting their daily cap? Increase/open the daily budget to take advantage of more volume.
Creatives
- Ad Coverage
- Do you have all necessary ad types? Read the Creatives section for guidance. The AppLovin network is primarily video-driven so having video ads is crucial to maximizing your reach in our inventory.
- Ad Refresh
- Are your ads getting stale? AppLovin recommends that you refresh creatives every two to three weeks.
Targeting
- Country Targeting
- AppLovin has a lot of volume around the world. If you’re targeting non-English speaking countries, make sure you have translated ads for highest conversion rates.
- Connection Speed Targeting
- Is your app over 100MB? Wi-Fi targeting will increase conversion rates and volume.
Other
- Tracking & Postbacks
- Set up tracking before you go live. It will have a negative effect on all future campaigns if AppLovin’s system doesn’t receive conversions on impressions and clicks.
- Incremental Campaigns
- Building out incremental campaigns can help drive more volume.
- Top Performing Ads
- Have you identified some top volume/performance-driving ads? Break them out in an incremental campaign for more scale.
- Run of World
- Interested in exploring the rest of the world? Build an incremental campaign targeting all geos ex-current—you may find some new hot spots!
Any other questions? Don’t hesitate to consult partners@applovin.com.