Getting Started
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AppLovin’s ecommerce user acquisition (UA) program is invitation only. Before you proceed with the steps described on this page, complete this application form if you do not have an account.
Step 1: Get Your Axon Event Key
You can find your Axon Event Key in the Account > General > Keys section of the AppLovin dashboard.
Take note of this key, as you will use it when you integrate your Pixel in the next steps.
Step 2: Install the Axon Pixel
The Axon Pixel is a small snippet of JavaScript code that allows you to track visitor activity on your site. Data collected by means of this Pixel allows AppLovin to measure and to improve the success of your ad campaigns.
AppLovin supports two integration methods:
- Shopify — for Shopify sites (non-headless)
- Google Tag Manager — for websites with a working GTM integration
Step 3: Validate Your Pixel Installation
You can debug and validate your Pixel installation using the Axon Pixel Helper Chrome Extension.