Reporting API

Use this Reporting API to get aggregated campaign data in either JSON or CSV format.

Request Format

Make report requests by sending HTTP GET requests to one of the following base URLs:

• https://r.applovin.com/report
• https://r.applovin.com/probabilisticReport (For advertising only. All values derived from installs and spend are based on probabilistic install data.)
• https://r.applovin.com/skaReport (For advertising only. This endpoint reflects SKAdNetwork-derived values and has limited dimensions and metrics. Starting August 1st, 2024, cost values are based on probabilistic data.)

Required Parameters

Parameters	Purpose
api_key	Your Report Key You can find this Report Key in the Keys tab of the account page in your AppLovin dashboard.
start1	The start date of the report Accepts a date in YYYY-MM-DD format or a Unix timestamp. For example, 2012-10-05 or 1336608000.
end1	The end date of the report Accepts a date in YYYY-MM-DD format or a Unix timestamp. For example, 2012-10-05 or 1336608000 or now.
format	The format for the report Accepts json or csv. See details on request format below.
columns	A comma-separated list of columns for the report See the allowed columns below. For example, ad_id,day,campaign.
report_type	Tells the API to respond with publisher or advertiser data If this parameter is omitted, the API will default to report_type=publisher.

¹This API has a request window of 45 days. Make sure the date parameters are within the last 45 days.

Optional Parameters

Parameters	Purpose
limit	The limit on the number of rows returned; for example, 500
offset	The offset to begin fetching rows at; for example, 100
having	Allows complex filtering on numeric values. This parameter accepts URL-encoded values of numeric columns, comparison operators, and logical operators, for example: impressions%20%3E%200%20AND%20revenue%20%3E%200 (“impressions > 0 AND revenue > 0”). Note: This slows down the response and increases the likelihood of timeouts.
not_zero	Set this to 1 to filter results in which all numerical metrics have a value of 0

Allowed Publisher Columns

Column Name	Contains
ad_type	GRAPHIC, PLAY, VIDEO, REWARD, APPOPEN, or MRAID
application	App name
application_is_hidden	Is the app hidden in the dashboard
bidding_integration	The integration that AppLovin is bidding through to serve ads (e.g. MAX or Google bidding and Google AdMob Open Bidding) If you have a traditional integration, this column will contain None.
clicks	Number of clicks
country	Two letter country code
ctr	Number of clicks ÷ number of impressions
day	Date of reporting data
device_type	phone, tablet, or other
ecpm	Money earned per 1000 impressions
hour	Hour of reporting data (only available for the past 30 days)
impressions	Number of impressions
package_name	App’s package name or bundle ID
placement	Placement name
placement_type	APP_OPEN, ARRAY, BANNER, CTV, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER
platform	android, ios, fireos, or tvos
revenue	Money earned
size	Ad size (BANNER, INTER, LEADER, MREC, or NATIVE)
store_id	The numeric portion of the iTunes ID on iOS, or the package_name on Android. If the iTunes ID is not known to AppLovin, the Bundle ID is returned instead
zone	Zone name, if available to your account
zone_id	Zone ID, if available to your account Please contact your account manager if you are interested in using Zones.

Allowed Advertiser Columns

Column Name	Contains
ad	Ad name
ad_creative_type	GRAPHIC, PLAYABLE, VIDEO, VIDEO_PLAYABLE
ad_id	Ad ID. This does not change if the ad name changes
ad_type	APPOPEN, GRAPHIC, PLAY, REWARD, or VIDEO`
app_id_external	Hashed application ID (commonly referred to as “site ID”)
application	Source application name
average_cpa	Average cost per conversion
average_cpc	Average cost per click
campaign	Campaign name
campaign_ad_type	ua for user acquisition, or rt for retargeting
campaign_bid_goal	The campaign bid goal, expressed as a dollar value ($), for CPP and CPE campaigns. You must also request the campaign column when you request this one.
campaign_id_external	Unique reference to a campaign This doesn’t change when the campaign is renamed. It is the same value as the {CAMPAIGN_ID} click macro.
campaign_package_name	Package name or Bundle ID of the app being promoted
campaign_roas_goal	The ROAS goal, expressed as a percentage value (%), for IAP ROAS, Ad ROAS, and ROAS campaigns. You must also request the campaign column when you request this one.
campaign_store_id	The numeric portion of the iTunes ID of the promoted app on iOS and the camaign_package_name otherwise
campaign_type	The campaign optimization type (CPP, CPE, ad ROAS, IAP ROAS, or ROAS)
clicks	Number of clicks
conversions	Number of conversions (installs)
conversion_rate	Number of conversions ÷ number of impressions
cost	Advertiser spend
country	Two letter country code
creative_set	Creative set name
creative_set_id	Creative set ID. This does not change if the creative set name changes
ctr	Number of clicks ÷ number of impressions
custom_page_id	The iOS Custom Product Page or Android Store Listing associated with the creative set
day	Date of reporting data
device_type	phone, tablet, or other
external_placement_id	Encrypted application ID (used with API Source bidding)
first_purchase	Count of users that made their first purchase (requires setting up revenue postbacks)
hour	Hour of reporting data (only available for the past 30 days)
impressions	Number of impressions
installs1	SKAdNetwork-derived installs with redownload=false prior to August 1, 2024 for /skaReport only. For other reports, use conversions.
optimization_day_target	Which optimization day you have chosen to target for the campaign (e.g. day 0 or day 7)
placement_type	APP_OPEN, ARRAY, BANNER, CTV, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER
platform	android, ios, fireos, or tvos
redownloads1	SKAdNetwork-derived installs with redownload=true. /skaReport only, for other reports, use conversions
sales	Count of attributed sales events (requires setting up revenue postbacks)
size	Ad size (BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD)
target_event	The custom event the campaign is targeting (applies to CPE campaigns only)
traffic_source	AppLovin, or the name of the exchange

¹Starting August 2, 2024, SKAdNetwork-derived installs and redownloads will transition away from country-level reporting. This only impacts /skaReport.

Filtering Columns

You can filter reports by any column. When you do so, you search for a direct match to any of the filters.

To filter by a column, add the following URL parameter: filter_columnname=onefilter,anotherfilter,thirdfilter

For example, if you want to see data only for the Android platform, set the following URL parameter: filter_platform=Android

See the table above for a list of all columns.

Some columns support negative filters via filter_not_columnname=onefilter,anotherfilter. Additionally, the custom_page_id dimension supports filter_null_custom_page_id, filter_blank_custom_page_id, filter_not_null_custom_page_id, and filter_not_blank_custom_page_id options. These options do not require a value, i.e. …&filter_not_null_custom_page_id=&filter_not_blank_custom_page_id=&…

Sorting Columns

You sort reports in a similar way to how you filter reports.

For example, to sort a report by campaign, add the following URL parameter: sort_campaign=ASC

The accepted values are ASC for ascending or DESC for descending. All sorts are lexicographical sort.

Report Formats

You can request reports in two formats: JSON or CSV.

Time Zone

All data in the reporting API is in UTC (Coordinated Universal Time).

Example Requests

Example advertiser request:

https://r.applovin.com/report?api_key=«your-report-key»&start=2015-04-20&end=now&columns=day,campaign,impressions,clicks,ctr,conversions,conversion_rate,app_id_external,cost,sales&format=json&report_type=advertiser

Example publisher request:

https://r.applovin.com/report?api_key=«your-report-key»&start=2016-07-01&end=2016-07-07&columns=day%2Cplatform%2Ccountry%2Capplication%2Cpackage_name%2Csize%2Cad_type%2Cimpressions%2Cclicks%2Crevenue,device_type&having=impressions%20%3E%200%20AND%20revenue%20%3E%200&format=csv