Best Practices & Guidelines
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Ad Rules
Failure to follow these rules will result in offending ads or creative sets being blocked. Serious or repeated violations can result in an account ban.
AppLovin does not allow:
- Ads that contain illegal products or services, discriminatory practices, needless excessive violence and gore, adult/sexualized content, or third-party infringement.
- Ads that contain misinformation or misleading claims.
- Images or videos that are scaled to fit into creative requirements. For example, if you only have a landscape image, do not create a portrait image that is a scaled version of the landscape image.
- Ads that resemble system alerts.
Ads must:
- Have clear branding (App Icon, App Name, and/or recognizable branding).
- Have clear “call to actions” (CTAs), e.g. “Download Now”, “Play Now”.
For more information, please see the AppLovin Policies for Demand Partners.
Primary Ad Specifications
Below are the creative asset specs required for each AppLovin ad template.
Click here for instructions on how to create ads in AppDiscovery.
| Ad Type | Playable | Video | Graphic | |
|---|---|---|---|---|
| Endcards | N/A | Required: Portrait and landscape graphic interstitial or playable ad to complete a video ad. | N/A | N/A |
| Dimensions | Responsive to varying screen sizes and supports landscape & portrait orientations | Portrait 9:16 Landscape 16:9 Pixels must be square. Anamorphic videos may get rejected. | Required 1024×768 768×1024 | Banner 320×50 Leader 728×90 |
| Length | N/A | Up to 30 seconds | Animation loops <30s | Animation loops <30s |
| File Type | Single in-line HTML file | MP4, MOV | JPG, PNG, GIF | JPG, PNG, GIF |
| Size | <5MB | <30MB | <1MB | <1MB |
| Format | See AppLovin’s Playable Guidelines. If you have questions, contact your AppLovin representative. | Videos are processed automatically by AppLovin. | Clear branding and CTA | Clear branding |