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Tracking URL Macros

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NameMacroDescription
Device Identifier (Required){IDFA}
Fire OS only: {HADID}
Apple IDFA or Google Advertising ID
Fire OS: lowercased then SHA1-hashed Android ID
AppLovin Device ID (Required){DID}AppLovin internal ID
Ad Creative Type{AD_CREATIVE_TYPE}GRAPHIC, PLAYABLE, VIDEO, or VIDEO_PLAYABLE
Ad ID{AD_ID}The internal ID of the ad that served
Name of Creative{AD_NAME}Name of the ad in AppDiscovery
Size of Creative{AD_SIZE}banner, inter, leader, mrec, or native
Type of Creative{AD_TYPE}graphic, reward, or video
Application ID{APP_ID}Hashed ID of the applications where ads are served
External Campaign ID{CAMPAIGN_ID}Hashed campaign ID. This value does not change when a campaign is renamed.
Name of Campaign{CAMPAIGN_NAME}Name of the campaign in AppDiscovery
Country Code{CC}Two-letter country code of the user who was shown an ad
City{CITY}Name of the city based on Geo-IP lookup. Blank if unknown.
Creative Set ID{CREATIVE_SET}Name of the Creative Set associated with the ad that served
Device Brand{DEVICE_BRAND}The brand of the user’s device
IP Address{DEVICE_IP}The user’s IP address. Populates with IPv4 or IPv6, depending on which the user has.
Device Model{DEVICE_MODEL}The model name of the user’s device
Type of Device{DEVICE_TYPE}phone, tablet, or other, where other is iPod
Event ID{EVENT_ID}A unique ID of the the ad request whose result was showing this ad. This ID is the same value for clicks and impressions for the same ad response.
IP Address (IPv4){IP}The user’s IP address (blank if user has IPv6)
Locale{LOCALE}The primary locale of the user’s device
Model Name{MODEL_NAME}The iOS model name of the user’s device. This macro returns the same information as {DEVICE_MODEL} for Android.
OS Version{OS_VERSION}The OS version of the user’s device
iTunes ID or Google Package Name{PACKAGE_NAME}iTunes ID or Google Package name of the app associated with the campaign
Placement ID{PLACEMENT_ID}Encrypted ID of the applications where ads are served. Needed for API Source bidding
Placement Type of Creative{PLACEMENT_TYPE}APPOPEN, ARRAY, BANNER, CTV, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER
SKA Campaign ID{SKA_CAMPAIGN_ID}The SKAdNetwork Campaign ID (1–100)
Browser User Agent{USER_AGENT}The User Agent of the user’s device