Segment Targeting

AppLovin MAX SDK version 12.6.0 introduces a privacy-safe way to target waterfalls. The APIs introduced in this version target by means of a generic key-value numeric pairing method. You are responsible for mapping the segment key and the applicable value(s) that represent the users you are targeting.

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For an example of how you can use segment targeting, see SDK Integration Guides > Platform > Overview > Data and Keyword Passing.

You can either choose not to target by segment (Do Not Enable) or you can choose to target by segment (Enable) and then type in a subset of those numeric mappings that your app passes to MAX, as «segment»:«value» pairs that conform to the following rules:

• You must put a plus (to indicate inclusion) or minus (to indicate exclusion) in front of each segment.
• To negatively target a property value, put a - in front of the segment (for example, -849:2 targets those devices for which the segment 849 does not have the value 2).
• To target a set of values for one segment, pass each value with the segment individually. The following example matches campaigns for which the value of the 849 segment is 1, 2, or 3: +849:1, +849:2, +849:3
• There is no method for targeting a range of values (other than targeting each value in the range individually, or negatively targeting each value outside the range individually).
• The comma in comma-separated values functions as an ∨ (or) operator. A new line functions as an ∧ (and) operator. So, for example,

  +849:1,+850:2
  +849:1,+851:3

  means [( §849≡1 ) ∨ ( §850≡2 )] ∧ [( §849≡1 ) ∨ ( §851≡3 )].
• The minimum segment value is 0; the maximum is 32000.