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Waterfall Segmentation and Cloning

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Waterfall segmentation allows you to apply a distinct waterfall to some of your users. You select these users via a user segmentation targeting rule you select in the MAX ad unit page. Other users continue to be served by the default waterfall configuration.

Creating a New Waterfall

Take these steps to create a new waterfall:

  1. Select MAX > Mediation > Manage > Ad Units in your MAX Dashboard.
  2. Select the ad unit for which you would like to create a new waterfall. The Edit Ad Unit page appears. Edit Ad Unit: Name text field, Platform radio buttons (Android, Fire OS, iOS), Ad Type radio buttons (Banner, Interstitial, MRec, Native, Rewarded). Import Existing Ad Unit button. Create New Waterfall button
  3. Click Create New Waterfall.
  4. Type a name for your new waterfall and choose targeting options. You can target waterfalls based on the presence of a device identifier and the device type.
  5. Check the “Copy default waterfall when creating…” checkbox and click Create New Waterfall to perform the copy. Create New Waterfall: Create a New Waterfall feature allows filtering traffic based on the user segmentation targeting rule selected below. Once enabled, traffic that is filtered out due to ineligibility will continue to use Default Waterfall configuration. Waterfall Name text field. Waterfall Targeting: Device Targeting radio buttons (All Devices, Only Devices with IDFA present, Only Devices without IDFA present). Show Advanced Targeting Options: Gender, Age, Segment Targeting. Copy default waterfall when creating (can be edited later). Cancel button. Create New Waterfall button.
  6. Save your changes.

After you create your new waterfall, you can create a new A/B test for that waterfall, or you can preview the configuration that serves for each country. You can also delete the waterfall if you no longer need it. This reverts its traffic to using your default waterfall.

Edit Ad Unit: Name text field. Platform radio buttons (Android, iOS). Ad Type radio buttons (Banner, Interstitial, MRec, Rewarded). Limited Ad Tracking Enabled Users. Create New Waterfall. Participating Networks. Preview Waterfall. Create AB Test. Delete Waterfall.

Cloning an Existing Waterfall

Take these steps to create a waterfall by cloning an existing waterfall:

  1. Select MAX > Mediation > Manage > Ad Units in your MAX Dashboard.
  2. Select the ad unit for which you would like to clone an existing waterfall. The Edit Ad Unit page appears. Edit Ad Unit: Name text field, Platform radio buttons (Android, Fire OS, iOS), Ad Type radio buttons (Banner, Interstitial, MRec, Native, Rewarded). Clone Existing Waterfalls button. Create New Waterfall button
  3. Click Clone Existing Waterfalls.
  4. Select the waterfall you want to clone from a dropdown list of waterfalls. Use the list that corresponds to the OS and format of your ad unit. Clone Existing Waterfalls. Select Waterfalls. Selected waterfalls from selected ad unit will be copied over. By default, network geo targeting and CPM settings will be copied over. In order to include network placement I.D.s, please select the option at the bottom. Direct sold campaigns will not be copied over. Nested checkboxes representing waterfalls. Copy all network placement IDs as well (checkbox). Cancel button. Clone Waterfalls button.
  5. By default, network enablement, geo targeting, and CPM settings are copied. If you want to clone network placement IDs as well, check the box at the bottom next to “Copy all network placement IDs as well.” This only copies placement-level IDs, not app-level IDs.
  6. Click the Clone Waterfalls button to complete cloning.
  7. After you clone your waterfalls, you return to the Edit Ad Unit page. There you can continue editing your waterfall. Save your changes after you finish editing.

Monitoring Results

Monitor the impact in requests, impressions, and revenue for 24–48 hours after you configure your new waterfall. You can do this in the MAX > Mediation > Analyze > Advanced Reporting section.

Advanced Reporting. Select a Saved Report. yesterday, Run Report, Hide Controls, Compare. Checkboxes: Day, Hour, Application, Network, Network Placement, Ad Unit Name, Placement, Platform, Country, Ad Type, Has IDFA. Table: Ad Unit Name, Waterfall, Ad Type, Requests, Impressions, Estimated Revenue, eCPM.