Data & Keyword Passing

Segment Targeting

AppLovin MAX SDK version 12.6.0 introduces a privacy-safe way to target waterfalls. The APIs introduced in this version target by means of a generic key-value numeric pairing method. You are responsible for mapping the segment key and the applicable value(s) that represent the users you are targeting

For example, you could establish segments that represent the genres that a user is interested in. You could represent these segments with the key number 849.

Genre values might include “horror”, “thriller”, and “romance”. You could represent these by the the values of 1, 2, and 3 respectively.

The following code shows how you would add a user to the horror and romance genre segments, if you defined your keys and values in that way:

AppLovinMAX.addSegment(849, [1, 3]);

AppLovinMAX.initialize(«SDK-key», function (configuration) {
});

Content URL Passing

AppLovin recommends that you pass your app content URL when you make ad requests. It allows for buy-side contextualization or review. Some DSP buyers may require it. You pass this URL in the bid request.